Categories
Internet Marketing

Download Starter Files Download the Social Media PYUR_Project Starter Files.zip

Download Starter Files
Download the Social Media PYUR_Project Starter Files.zip file from the Resources section on this page.
Thoroughly read and review all the 5 background documents and links
PYUR Wiki page profile
PYUR Campaign Brief
PYUR Buyer Personas(4)
Facebook 3-Month Insights Post Data Export
PYUR Website
Verify that the documents and links you have are the same as what you see below:
Campaign Brief Profile Wiki Page Buyer Personas Website Facebook data export
(Also included in the zip file you downloaded, you will find a slide deck template you will use to complete the project. Make sure to identify the 2 sections in the deck.:
PYUR_Organic Social Media Strategy
PYUR_Paid Social Media Plan
Find each section in the downloaded slide deck template
Organic Template
Paid Template
Facebook Ad Policy
Keep in mind when doing this project that when posting ads on Facebook, or any site, there may be regulations related to your product, that need to be followed.
Especially because this project is based on a skincare project(personal health products or services), you will need to make sure your ad content does not violate any of the personal health products or services regulations.
Here is an example of a specific policy related to Personal Health products or services
Advertising Policy on Personal Health
To reduce negative ad experiences, you should avoid the following when you promote health products or services:
Images focusing on conditions: Ads shouldn’t draw attention to beauty or health conditions as it may create an unexpected experience. For example, ads shouldn’t use zoomed-in images of acne.
Negative self-perception: Ads shouldn’t contain content that is likely to trigger a negative reaction, such as an ad that gives an individual a negative perception of their body or figure. For example, ads shouldn’t highlight a specific body or figure as desirable or idealized.
Gettings Started
Review all documents and resources provided. This will give you everything you need to complete the steps of the project
Create an organic social media strategy for PYUR Skincare.Use the organic social media strategy template slide deck(PYUR_Organic Social Media Strategy Template) to get started. Everything you need to complete this task is provided in the presentation template, please read the instructions and use the Rubric to ensure completeness.
Create a paid social media plan for PYUR Skincare.Use the paid social media template slide deck(PYUR_Paid Social Media Plan Template) to get started. Everything you need to complete this task is provided in the presentation template, please read the instructions and use the Rubric to ensure completeness. The Buyer Persona profiles will be used to provide direction on paid targeting.
NEXT

Categories
Internet Marketing

Download Starter Files Download the Social Media PYUR_Project Starter Files.zip

Download Starter Files
Download the Social Media PYUR_Project Starter Files.zip file from the Resources section on this page.
Thoroughly read and review all the 5 background documents and links
PYUR Wiki page profile
PYUR Campaign Brief
PYUR Buyer Personas(4)
Facebook 3-Month Insights Post Data Export
PYUR Website
Verify that the documents and links you have are the same as what you see below:
Campaign Brief Profile Wiki Page Buyer Personas Website Facebook data export
(Also included in the zip file you downloaded, you will find a slide deck template you will use to complete the project. Make sure to identify the 2 sections in the deck.:
PYUR_Organic Social Media Strategy
PYUR_Paid Social Media Plan
Find each section in the downloaded slide deck template
Organic Template
Paid Template
Facebook Ad Policy
Keep in mind when doing this project that when posting ads on Facebook, or any site, there may be regulations related to your product, that need to be followed.
Especially because this project is based on a skincare project(personal health products or services), you will need to make sure your ad content does not violate any of the personal health products or services regulations.
Here is an example of a specific policy related to Personal Health products or services
Advertising Policy on Personal Health
To reduce negative ad experiences, you should avoid the following when you promote health products or services:
Images focusing on conditions: Ads shouldn’t draw attention to beauty or health conditions as it may create an unexpected experience. For example, ads shouldn’t use zoomed-in images of acne.
Negative self-perception: Ads shouldn’t contain content that is likely to trigger a negative reaction, such as an ad that gives an individual a negative perception of their body or figure. For example, ads shouldn’t highlight a specific body or figure as desirable or idealized.
Gettings Started
Review all documents and resources provided. This will give you everything you need to complete the steps of the project
Create an organic social media strategy for PYUR Skincare.Use the organic social media strategy template slide deck(PYUR_Organic Social Media Strategy Template) to get started. Everything you need to complete this task is provided in the presentation template, please read the instructions and use the Rubric to ensure completeness.
Create a paid social media plan for PYUR Skincare.Use the paid social media template slide deck(PYUR_Paid Social Media Plan Template) to get started. Everything you need to complete this task is provided in the presentation template, please read the instructions and use the Rubric to ensure completeness. The Buyer Persona profiles will be used to provide direction on paid targeting.
NEXT

Categories
Internet Marketing

This assignment is related to artificial intelligence on arc3 algorithm. Here I

This assignment is related to artificial intelligence on arc3 algorithm. Here I am providing the read me file and a code file. Read me file contain all the information regarding the assignment. Code file contain the code regarding the susoku puzzle. It contain three sudoku grids, which get three different answers. this should be solved using arc3 algorithm. Use youtube for any futher references. The assignment should be done using arc3 algorithm only.

Categories
Internet Marketing

I have a presentation on Victoria’s Secret Bare perfume about display ads and em

I have a presentation on Victoria’s Secret Bare perfume about display ads and email marketing. I uploaded the files that cover the presentation.
ONLY 6 OR 7 SLIDES AND SIMPLE LANGUAGE.

Categories
Internet Marketing

How are you going about increasing your proficiency?

Your task is to take an inventory of all the digital communication technology you use in your personal and professional life and analyze three aspects of your interaction with this technology in a 7-8 page written paper. First, explain the usefulness of each technology and whether each one facilitates education, entertainment, or personal communication, such as staying in touch with family and friends or conducting personal business. Second, consider the amount of time you spend using these technologies. Third, consider the effects of each technology on your personal and professional life. Consider how much money you are spending on these technologies and if their use is making you more competent (a better professional) or more godly (a better person). Also, think about the technological displacement these technologies produce in your life. In your paper, try and take a neutral stance as much as you can in analyzing your own life and make recommendations for any changes you think you should make in response to your self-analysis. Think about where you fit with regard to the adoption, use and proficiency in digital technology. Do you want to increase your proficiency or not? How are you going about increasing your proficiency?
The paper should be referenced according to the APA style manual, 6 th edition.Although your paper is only 7-8 pages (not including the reference page), it should be written in an academic style. Thus it would help if you integrated your self-assessment with the academic literature. Collect and use your scholarly resources on new technology use. Here is an example. “I estimate that I send 100 texts daily on my iPhone, which is very close to the national average. A recent study of 450 college students in the U.S. by Fraser & Keeler (2011) indicates that they sent, on average, 92 text messages each day. In another recently published study of cell phone use, the authors concluded that “text messaging is the preferred mode of communication now among college students in the U.S.” (Mercer, Baker, & Scutero, 2012, p. 113). I cited two studies using APA style, which is required for all your papers. At the end of your short summary, you should provide a reference page (which does not count toward your 7-8 pages), providing references in alphabetical order for each source you cite. Paper Requirements 7-8 pages in length, 12-pt Times Roman font, double-spaced, standard margins (one inch) Reference page at the end of your paper APA style, sixth edition (you need to get this style manual if you don’t have one)
Digital communication technology I use
iPhone 14 pro max (Phone), Social Media (Tiktok, Twitter, Facebook, and Instagram), Microsoft Teams, Outlook Email and Youtube for streaming.

Categories
Internet Marketing

Do you want to increase your proficiency or not?

Your task is to take an inventory of all the digital communication technology you use in your personal and professional life and analyze three aspects of your interaction with this technology in a 7-8 page written paper. First, explain the usefulness of each technology and whether each one facilitates education, entertainment, or personal communication, such as staying in touch with family and friends or conducting personal business. Second, consider the amount of time you spend using these technologies. Third, consider the effects of each technology on your personal and professional life. Consider how much money you are spending on these technologies and if their use is making you more competent (a better professional) or more godly (a better person). Also, think about the technological displacement these technologies produce in your life. In your paper, try and take a neutral stance as much as you can in analyzing your own life and make recommendations for any changes you think you should make in response to your self-analysis. Think about where you fit with regard to the adoption, use and proficiency in digital technology. Do you want to increase your proficiency or not? How are you going about increasing your proficiency?
The paper should be referenced according to the APA style manual, 6 th edition.Although your paper is only 7-8 pages (not including the reference page), it should be written in an academic style. Thus it would help if you integrated your self-assessment with the academic literature. Collect and use your scholarly resources on new technology use. Here is an example. “I estimate that I send 100 texts daily on my iPhone, which is very close to the national average. A recent study of 450 college students in the U.S. by Fraser & Keeler (2011) indicates that they sent, on average, 92 text messages each day. In another recently published study of cell phone use, the authors concluded that “text messaging is the preferred mode of communication now among college students in the U.S.” (Mercer, Baker, & Scutero, 2012, p. 113). I cited two studies using APA style, which is required for all your papers. At the end of your short summary, you should provide a reference page (which does not count toward your 7-8 pages), providing references in alphabetical order for each source you cite. Paper Requirements 7-8 pages in length, 12-pt Times Roman font, double-spaced, standard margins (one inch) Reference page at the end of your paper APA style, sixth edition (you need to get this style manual if you don’t have one)
Digital communication technology I use
iPhone 14 pro max (Phone), Social Media (Tiktok, Twitter, Facebook, and Instagram), Microsoft Teams, Outlook Email and Youtube for streaming.

Categories
Internet Marketing

What is the right of oblivion and how does it differ from the right to be forgotten?

Content Introduction
Learning Outcomes:
1. Understand why e-commerce raises ethical, social, and political issues.
2. Understand basic concepts related to privacy and information rights, the practices of e-commerce companies that threaten privacy, and the different methods that can be used to protect online privacy.
3. Understand the various forms of intellectual property and the challenges involved in protecting it.
4. Understand how the Internet is governed and why taxation of e-commerce raises governance and jurisdiction issues.
5. Identify major public safety and welfare issues raised by e-commerce.
Readings
– Chapter 8: Ethical, Social, and Political Issues in E-commerce
Recommended
ETHICAL, SOCIAL, AND POLITICAL ISSUES IN ECOMMERCE in E-Commerce Concepts Tutorial 27 July 2022 – Learn ETHICAL, SOCIAL, AND POLITICAL ISSUES IN ECOMMERCE in E-Commerce Concepts Tutorial (11871) | Wisdom Jobs India (2022).
https://unbate.ngontinh24.com/article/ethical-social-and-political-issues-in-ecommerce-in-e-commerce-concepts-tutorial-27-july-2022-learn-ethical-social-and-political-issues-in-ecommerce-in-e-commerce-concepts-tutorial-11871-wisdom-jobs-india
Video Case Study
The Right to Be Forgotten https://www.youtube.com/watch?v=CD37vwUD8Us
Think & Discuss
In this video, Mike Rugnetta, the host of the PBS web series Idea Channel, undertakes an entertaining, yet also insightful examination of the Right to Be Forgotten. Rugnetta reviews the current state of affairs with respect to the still evolving Right to Be Forgotten as of the date of publication of the video (February 2015), He reviews the case filed by Mario Costeja Gonzalez, which led to establishment of the Right to Be Forgotten by the European Court of
Justice. He places the Right in the context of previous European law and history. He also discusses the current limitation of the Right to Be Forgotten to just Europe and the implications of adopting such a Right on a global basis. Rugnetta proposes that the Right to Be Forgotten can be re-conceptualized as the “right to be different from oneself” as suggested by Norberto Nuno Gomes de Andrade. He finishes with some speculation about why some people habitually post and then quickly delete those posts on social media, and notes the way developers have responded to this behaviour.
Video Case Questions:
1. What is the Right of Oblivion and how does it differ from the Right to Be Forgotten?
2. According to Dr. Victor Mayer-Schoenberger, how has past history in Europe impacted current European attitudes toward personal privacy?
3. What are the concerns about the potential adoption of the Right to Be Forgotten on a worldwide basis?
4. What are some of the apps that the video notes are premised on the notion of impermanence and anonymity?

Categories
Internet Marketing

I upload part 1 for you to know information needed need you to solve point 8,11 chosin company for point 8 is mobily mobily | plans and offers for mobile & internet this the web site of company also point 11

Hello
in this project we talk about STC a Saudi company operating in the integrated telecommunications services sector,
I upload part 1 for you to know information needed
need you to solve point 8,11
chosin company for point 8 is MOBILY Mobily | Plans and Offers for Mobile & Internet this the web site of company also point 11
100 word for each point

Categories
Internet Marketing

Identify major public safety and welfare issues raised by e-commerce.

Content Introduction
Learning Outcomes:
1. Understand why e-commerce raises ethical, social, and political issues.
2. Understand basic concepts related to privacy and information rights, the practices of e-commerce companies that threaten privacy, and the different methods that can be used to protect online privacy.
3. Understand the various forms of intellectual property and the challenges involved in protecting it.
4. Understand how the Internet is governed and why taxation of e-commerce raises governance and jurisdiction issues.
5. Identify major public safety and welfare issues raised by e-commerce.
Readings
– Chapter 8: Ethical, Social, and Political Issues in E-commerce
Recommended
ETHICAL, SOCIAL, AND POLITICAL ISSUES IN ECOMMERCE in E-Commerce Concepts Tutorial 27 July 2022 – Learn ETHICAL, SOCIAL, AND POLITICAL ISSUES IN ECOMMERCE in E-Commerce Concepts Tutorial (11871) | Wisdom Jobs India (2022).
https://unbate.ngontinh24.com/article/ethical-social-and-political-issues-in-ecommerce-in-e-commerce-concepts-tutorial-27-july-2022-learn-ethical-social-and-political-issues-in-ecommerce-in-e-commerce-concepts-tutorial-11871-wisdom-jobs-india
Video Case Study
The Right to Be Forgotten https://www.youtube.com/watch?v=CD37vwUD8Us
Think & Discuss
In this video, Mike Rugnetta, the host of the PBS web series Idea Channel, undertakes an entertaining, yet also insightful examination of the Right to Be Forgotten. Rugnetta reviews the current state of affairs with respect to the still evolving Right to Be Forgotten as of the date of publication of the video (February 2015), He reviews the case filed by Mario Costeja Gonzalez, which led to establishment of the Right to Be Forgotten by the European Court of
Justice. He places the Right in the context of previous European law and history. He also discusses the current limitation of the Right to Be Forgotten to just Europe and the implications of adopting such a Right on a global basis. Rugnetta proposes that the Right to Be Forgotten can be re-conceptualized as the “right to be different from oneself” as suggested by Norberto Nuno Gomes de Andrade. He finishes with some speculation about why some people habitually post and then quickly delete those posts on social media, and notes the way developers have responded to this behaviour.
Video Case Questions:
1. What is the Right of Oblivion and how does it differ from the Right to Be Forgotten?
2. According to Dr. Victor Mayer-Schoenberger, how has past history in Europe impacted current European attitudes toward personal privacy?
3. What are the concerns about the potential adoption of the Right to Be Forgotten on a worldwide basis?
4. What are some of the apps that the video notes are premised on the notion of impermanence and anonymity?

Categories
Internet Marketing

Why did iprospect increase the average order value per visit from its initial amount?

Content Introduction
Learning Outcomes:
1. Understand the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile, and local marketing.
2. Understand the social marketing process from fan acquisition to sales and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest.
3. Identify the key elements of a mobile marketing campaign.
4. Understand the capabilities of location-based local marketing.
Readings
– Chapter 7: Social, Mobile, and Local Marketing
Recommended
Social Media Marketing (SMM) https://www.investopedia.com/terms/s/social-media-marketing-smm.asp
Seven Ways to Integrate Social, Local, and Mobile (SoLoMo) https://www.mdgadvertising.com/marketing-insights/seven-ways-integrate-social-local-mobile-solomo/
Video Case Study
The Full Value of Mobile Marketing https://www.youtube.com/watch?v=6vG0feZbj8Q
Think & Discuss
As consumers continue to move more of their media consumption and computing tasks to mobile devices, marketers have followed, devising an array of methods to extend their branding and marketing efforts to the mobile platform. These include many different types of in-app advertising and mobile search advertising. This shift towards mobile has required both brands and the advertising and analytics companies they work with to analyse the impact of their mobile marketing in a different way from other marketing channels. The better companies understand the impacts of their mobile marketing, the more return on investment they can expect to see from their marketing campaigns.
When the only way to access a website was using a desktop computer, using a less granular approach to assess the viability of a marketing campaign made more sense. Now, however, consumers not only can access the same website on different platforms, but two customers can reach the same site in very different ways. In this video, global sporting goods giant Adidas describes its experiences working with digital performance marketing agency iProspect to better understand the value of its mobile marketing efforts. With clients ranging from GM, Hilton Hotels, Neiman Marcus, and T-Mobile, iProspect is familiar with marketing initiatives in very different industries. The company specializes in search engine optimization, paid search, display ads, and other social and mobile marketing techniques, while placing an emphasis on delivering measurable return on investment. For a business like Adidas, which relies on bricks-and-mortar outlets, mobile marketing that drives customers to a physical location nearby is critical. The video describes how iProspect focused on Adidas’s mobile store locator to determine its effectiveness as a mobile marketing tool. Determining the precise number of customers originating from mobile marketing efforts over a given period of time is difficult. To try and solve this problem, iProspect analysed the effect of advertisements featuring a store locator using Adidas’ internal data. They accurately estimated of the percentage of store locator clicks that resulted in in-store traffic and the value of their eventual purchases. They then incrementally increased these amounts, because potential customers who clicked on the store locator already display a higher level of intent to make a purchase. Different types of businesses might see different returns on the same type of advertising campaigns. It’s up to each individual business to accurately determine the type of mobile advertising that best drives their business.
Video Case Questions:
1. Of the mobile users who clicked on the store locator, what fraction did iProspect estimate entered a physical store?
2. What did iProspect determine to be the worth of each individual store locator click?
3. What implications did this have for return on investment?
4. Why did iProspect increase the average order value per visit from its initial amount?
5. What were the amounts?